NASIM | DOHA

NEURODESIGN TO SHAPE THE FUTURE OF URBAN WELLBEING

Five steps across
Doha's urban spaces

The Bedouin tent, the Bayt Sha’ar, was more than a shelter; it was a stable and protective gathering place in the ever-changing desert, where the wind reshaped the dunes and the stars guided the way. In today’s “liquid society”, the artistic reinterpretation of the desert tent emerges as a modern archetype of stability.
Arranged like a constellation, the five golden sensory pavilions evoke the guiding stars of the desert night, reconnecting community, identity and belonging in a contemporary world of perpetual transformation. Sites across city The design of NASIM | Doha originates from the fusion of neuroscience, cultural heritage and environmental sustainability.
Rooted in neuroaesthetic research, the project translates scientific evidence on how the senses influence human wellbeing into a tangible urban experience. A symbol of sustainable design that blends tradition, innovation and environmental responsibility

Geometric Framework
The pentagon

The pentagon was chosen as the conceptual and spatial matrix, a geometry that symbolizes the five senses and echoes the decorative patterns of Islamic art. This unifying form generates a family of site-specific pavilions that are identical in structure yet unique in sensory content, each dedicated to sight, hearing, smell, taste and touch

Bayt Sha’ar 2.0
The Golden Pavilion

The pavilion’s shape reinterprets the traditional Bedouin tent, Bayt Sha’ar, through a parametric, aerodynamic design sculpted by the Gulf breeze (Nasim). Its golden exterior and silvery interior enhance the play of light and reflection, while the perforated canopy echoes Islamic geometric motifs. Beyond its symbolic value, the canopy optimizes daylight, airflow, and microclimatic comfort, transforming each pavilion into a self-sufficient sensory micro-ecosystem

The wind
Form shaper

The pavilion’s bio-composite canopy, inspired by the Bedouin Bayt Sha’ar, has been tested through digital wind-tunnel simulations. Its aerodynamic form is shaped by natural airflow, optimizing shading, cooling, and microclimatic comfort while maintaining structural lightness, stability and resilience

Seats
Art and comfort

The seating elements are urban design features, conceived as continuous sculptural cylinders, solid, stable, and immovable. Made from eco-friendly bamboo and biopolymer composites, they are durable, pleasant to the touch, biodegradable and mechanically resilient, offering comfort with minimal environmental impact

Sustainability
Materials and strategies

Each pavilion stands as a resilient, low-impact micro-ecosystem. Its golden composite canopy, engineered from durable and recyclable fibers, reflects light like a precious fabric while guaranteeing structural strength, UV resistance and longevity. The geometric perforations, echoing Islamic artistry, filter daylight, create cooling shade and channel natural airflow, transforming the pavilion into a self-sufficient climate-responsive landmark

Artifical intelligence
Advanced technologies

NASIM | Doha fuses advanced technology with art and ecology to promote urban wellbeing. Emotional AI systems sense and display visitors’ feelings before and after the museum experience, preserving privacy, highlighting the uplifting impact of culture. At the same time, live monitors stream real-time footage and data from Doha Bay, linking the city to its marine ecosystem and inspiring awareness, wonder and care